My Portfolio

One

Living,

Head of eCommerce

Grew sales by 14% in my first year, despite marketing spend and budget being cut by ~75%.


Developed and delivered a digital and DTC growth strategy, optimising profitable channels and managing P&L end to end.


Secured significant external investment (undisclosed), with strong digital performance being a key factor for investor confidence.


Left the business on track to achieve nearly double YoY sales.

Brand
One Living

Year
2022 - 2025

Six bottles of dietary supplements labeled Brain, Beauty, Immunity, Energy, and Gut on a dark background.
A Facebook post showing for Freddie Ambery Smith, a professional helping online brands grow, and a share of a message from Tim Lennox, CEO of No.1 Living, expressing gratitude and describing recent busy team projects.
Screenshot of The Grocer website featuring news about Jonny Wilkinson's drinks brand relaunch under One Living, with a photo of Jonny Wilkinson sitting outdoors with drinks, and various banners and menus on the site.

Hairburst,

Global Marketing Manager

Delivered data modelling, forecasting, and strategic proposals that underpinned ~£12m JD Sports investment, featured in The Times.

Managed and led a team of 11 marketers across 12 regions and 7 languages.

Accountable for multi-million marketing budgets, driving sales of ~£16m

Brand
Hairburst

Year
2020 - 2022

Promotional webpage image for Hairburst, showing a box of hair vitamins and supplement bottles, with subscription details and offers.
Instagram profile page of HAIRBURST showcasing hair supplement products, before and after hair growth results, and testimonials from women
Screenshot of The Times website with a Business & Money section headline about JD Sports moving into the beauty business after acquiring stake in Hairburst.