Honest ecommerce advice for founder-led businesses
I help brands increase conversion, improve retention and scale profitably.
I specialise in Shopify, ecommerce, CRM, performance marketing and growth strategy. Most of the businesses I work with are luxury, founder-led ecommerce brands that have built a great product and loyal customer base, but need support taking the next step.
The goal is simple: help your business grow in the way that makes the most sense for you.
How I work:
No contracts
No retainers unless they genuinely make sense
Full transparency and access
Honest conversations
No vanity metrics
Setup, handover and support when needed
The goal is simple: help your business grow in the way that makes the most sense for you.
Client Feedback
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Laurian, Founder (Fauna)
"Freddie quickly became an extension of our team and has made a real impact on our ecommerce performance."
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![A woman and a man sitting on a wooden bench in a showroom or office space, with framed images and a Parker Oak logo in the background.]()
Spike, Owner (Parker Oak)
"Freddie identified our issues, implemented solutions & delivered results in weeks. Her expertise has transformed our business."
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Kristy, Founder (Plum Diamonds)
"Freddie has become a valuable extension of our team, I'd happily recommend her to any brand looking for someone who can think strategically & execute effectively."
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![A man with dark hair and a beard smiling, wearing a light gray sweatshirt, sitting in a well-lit indoor setting with large windows behind him.]()
Jamie, Founder (Taller Digital)
“After five years working together, I can say Freddie is organised, easy to work with and can consistently drive ecommerce results.”
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Mark, Owner (Consultant)
“Freddie can turn a broad campaign into a targeted, highly effective funnel, blending marketing savvy, creativity and technical skill.”
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![Professional headshot of a young woman with long dark hair, smiling and wearing a black blazer over a brown top, posed against a neutral gradient background.]()
Rachael, Head of Marketing
“Data-driven and results-focused, Freddie has elevated our marketing results and team productivity through her tenacity and positive approach.”
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Ausrine, Paid Media Consultant
"You are one of the best ecom experts I've had pleasure working with!"
My Philosophy
“I believe great partnerships are built on trust, transparency and results, not long-term commitments. I work with every client as if their business were my own."”
Let’s have a chat.
Reach out today for a no strings, no obligation chat about how I could help your business. I’ll be back in touch soon to arrange a call or visit.
If I can add value, I will. If not, I’ll be able to point you in the right direction.
