Career Highlights
One Living,
Head of eCommerce
Grew sales by 14% in my first year, despite marketing spend and budget being cut by ~75%.
Developed and delivered a digital and DTC growth strategy, optimising profitable channels and managing P&L end to end.
Secured significant external investment (undisclosed), with strong digital performance being a key factor for investor confidence.
Left the business on track to achieve nearly double YoY sales.
Brand
One Living
Year
2022 - 2025
Hairburst,
Global Marketing Manager
Delivered data modelling, forecasting, and strategic proposals that underpinned ~£12m JD Sports investment, featured in The Times.
Managed and led a team of 11 marketers across 12 regions and 7 languages.
Accountable for multi-million marketing budgets, driving sales of ~£16m
Brand
Hairburst
Year
2020 - 2022
SKY BETTING & GAMING,
SENIOR CRM STRATEGIST
Responsible for setting the CRM Lifecycle Strategy on the Sky Bet product.
Worked with the comms and data strategy teams to create lifecycle campaigns with a focus on winback with a multi-million pound annual budget.
Linked the commercial, insights, marketing and CRM operations teams to ensure campaigns were delivered against company targets, using customer data to inform targeting and strategy.
Year
2017 - 2020
Brand
Sky Betting & Gaming