The launch of ambery consulting

After more than 13 years working in ecommerce and digital marketing, I finally took the scary step and launched Ambery Consulting!

Over the course of my career, I've worked with businesses of all sizes, from founder-led start-ups to established ecommerce brands. Most recently, I headed up ecommerce for Jonny Wilkinson's wellbeing and beverage brand, One Living.

Alongside my commercial experience, I have a degree in Psychology, which has helped develop how I think about customer behaviour and the overall journey. Whether it’s conversion rates, customer retention or brand positioning, underlying all of this is a need to properly understand your customer’s online and buying behaviours.

I created Ambery Consulting as I am passionate about helping founder-led ecommerce brands improve conversion, strengthen customer retention and scale profitably. My approach combines strategic thinking with hands-on implementation and support, helping businesses turn ideas into results. You can see some of my recent client testimonials and case studies here.

I’m naturally interested in writing, ecommerce and psychology, and so I thought I would start a blog. Its just some notes and observations (and probably the occasional rambling) on ecommerce, customer behaviour, psychology and whatever else crops up in the week.